I met MrBeast's Head of Development on Monday night at a creator puppy fundraiser event.
Michael Cruz, one of the smartest creator minds in the world.
And I was wrong about everything.
Michael Cruz pulled back the curtain on Jimmy's operation. What I saw changed my entire perspective.
I can't share most of what I learned. Things about the Beast Burger lawsuit and why it's in court. Details about the DogPack situation, oh wow.
But I can tell you this:
Jimmy isn't quite who you imagine.
The work he's doing in Africa? It's not for the cameras. It's not for the views. It's because he genuinely believes in giving back to the world at scale.
It suddenly became clear to me.
Fighting for the Powerless
I've spent my entire career fighting for the powerless. 10 years at a women's shelter. Helping domestic violence victims escape their abusers. Building legal shields for those who couldn't afford them.
And here's Jimmy, using his empire to do the same thing - just at a scale I never imagined possible.
So I made Michael an offer: Pro bono support for his work in Africa.
Because some things matter more than billable hours.
Some missions are worth supporting without a fee.
Building Empires That Give Back
Your channel is your platform. But your impact? That's your legacy.
Build your legacy with that in mind.
What I'm Learning from Running My Own Community
The creators inside The Creator's Attorney Collective are brilliant. Some are posting their first videos. Others have 4M+ subscribers. But they all share one thing - they're done building on rented land.
We're having real conversations about:
How to reverse strikes before they multiply.
Building clean IP libraries from the start.
The 15 revenue streams that actually matter.
Exit strategies that work.
If you want to join us, amazing, I would be so stoked to have you.
But honestly?
Even if you don't join, please just start that email list. Please back up your content. Please protect what you've built.
Your channel can disappear tomorrow.
Your community can't. Build accordingly.
With love, Tyler
Content is king. IP is queen. Own the board.