You don't own your audience.
You rent them.
From YouTube.
From Instagram.
From TikTok.
And one day, your landlord might evict you.
That channel you've spent years building?
That audience you talk to every day?
Gone.
Because the algorithm changed.
Because you got hacked.
Because your content "violated community guidelines."
Or because of the feared copyright strikes.
And just like that—
your life's work disappears.
I've seen it happen to creators with millions of followers.
Overnight.
No way to reach their audience.
No backup.
No email list.
No land of their own.
My Gentle Truth
Here's my gentle truth, as The Creators' Attorney:
If you're building your empire on rented land,
you're not building an empire.
You're building a sandcastle.
Fragile.
You need your own foundation.
Your own email list.
Your own community.
That's why I decided to host my private creator community—
because it's ours.
No algorithm.
No middleman.
Just creators,
learning, protecting, and growing together in real time.
Community isn't just about connection.
It's about control.
It's about sustainability.
It's one of the 15 revenue streams I tell every creator they need—
because it's how you keep what you've built.
I'm not just building a community.
I'm building independence for creators who never want to start from zero again.
Because your content is your crown.
And your audience?
That's your kingdom.
Creators: stop building your empire on rented land.
Build it on your own land.
VidSummit 2025
I just got back from speaking at VidSummit and it is my favorite creator conference because it is full of big creators and their teams. No fans running around. Just deep conversations with creators and big brands and closing big deals. I met new clients—excited to build their empires.
The coolest thing I encountered was meeting the Head of CreatorVerse at Tubi who is licensing content from YouTubers and the CPM is better than YouTube. I heard from creators on Tubi already who are loving it. This is building out on land other than just YouTube. Non-exclusive and amazing.
Do You Own an Email List?
Lastly, do you own an email list with your audience?
If you do not, start today. It is THE most valuable commodity you own as a creator.
Offer a free checklist or PDF.
Or tell them you are starting a newsletter and would like to add them to your list.
An email list is like gold. It only appreciates and is priceless.
Why I Write These Letters
For 15 years, I protected Hollywood studios.
For the past 18 months, I've protected creators.
But only the biggest creators, the top 1% could afford me.
That never sat right.
What about the other 99%?
So I started these Love Letters to give every creator the same playbooks my top clients rely on.
Because you're not just making videos.
You're building an empire.
And empires must be defended.
With love, Tyler
Content is King. IP is Queen. Own the board.