Brand Deals

Tyler Chou, known as The Creators' Attorney, negotiates and documents brand deals so deliverables, usage rights, and exclusivity match how you actually run your channel and business. Related: Trademark, Contracts, and CreatorArq for exit readiness.

Do I need a lawyer for a brand deal if the money looks good?

Yes. Term sheets hide liability, exclusivity, and usage rights that can cost more than the fee. Counsel aligns the deal with your IP, roster, and long-term exit goals.

What red flags should I watch for in a sponsorship contract?

Overbroad indemnities, perpetual usage without cap, unclear deliverable count, and rights that bleed into future formats or AI training. Each should be negotiated explicitly.

Can a brand use my content after the campaign ends?

Only if the contract says so, with a clear window, channels, and compensation. Otherwise usage should terminate with the campaign.

How do MCN deals differ from direct brand deals?

MCNs often take catalog or exclusivity rights across sponsors. Direct deals should be scoped to the campaign; compare both paths before signing.

Should exclusivity cover my entire catalog?

Rarely. Exclusivity should be category- and channel-specific with carve-outs for existing partners and organic content.

Where does CreatorArq fit if I might sell my business?

Clean brand contracts and release language make diligence easier. See CreatorArq for exit roadmap and buyer readiness.